Born & brought up in New Delhi, decided to become a fashion designer at an age of 9. A fashion aficionado who knew fashion was her thing from a very young age. Received formal fashion design education from a few different colleges including Northern Indian Textile Research Association. Also took professional courses in styling for Fashion & Photography from London, UK in collaboration with JD Institute & Costume Designing for Theater, Film & TV from Fashion Institute Of Technology, New York, USA. She is also a graduate in English (Hons), for her love for literature. Swati is a self-taught make-up artist too, who is extremely passionate about beauty, skincare & cosmetics.
Swati Mishra has established her own atelier in New Delhi in 2016 & later that year launched her flagship store with two labels under one roof. SWATI MISHRA is a luxury designer label for women; located in Shahpur Jat, an urban fashion village in South Delhi near Hauz Khas. The label SWATI MISHRA offers a wide range of finely crafted western gowns, dresses & jumpsuits ranging from cocktail, engagement, festive & occasion wear, pageant dresses, elaborate bespoke gowns, wedding dresses which are crafted by using the finest quality of fabrics & couture finishes at the core of every design. The label caters to the modern woman & ensures comfort in their finely crafted pieces. Whereas UNOFFICIAL BY SWATI MISHRA is a youth-oriented high-street fashion label for women; featuring comfortable & modern yet timeless pieces. The in-house design team prides itself on possessing a thorough understanding of body types, form & fit. They know that the clothes serves a purpose & must be functional; but also that how a garment makes a wearer feel is pivotal. Swati’s strong attention to detail, fit, practicality & functionality for the modern woman in absolute gorgeous pieces defines UNOFFICIAL. The unique touches she brings to her collection helps it stand out from the rest of the high street.
This Indian fashion designer keeps the essence of India alive in her prêt label UNOFFICIAL BY SWATI MISHRA and bespoke high fashion label SWATI MISHRA by using design elements infused with intricate craftsmanship, Beadwork, Aari, Zardozi & other Indian embroidery techniques in her signature abstract style & unique interpretation of natural forms. And is also reviving a dying textile of India, made from 100% sheep wool, hand-spun in remote areas of Ladakh by using one of a kind weave & method of production in the world. With an innate understanding of fabrics & its applications, comfort & fit remains the cornerstone of her designs. Her style is modern yet timeless. The designs & silhouettes are invariably glamorous, balanced, dreamy & effortlessly sexy.
Swati Mishra wants to be known for her diverse style. She meticulously planned her labels to cater to the different needs of customers with her eclectic sense of fashion and style. Swati is working relentlessly on building a legacy with her innovative vision of the modern women around the world.